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Idea Store

Idea of the Week:
Advertising/PR/Marketing Industry
Type of Promotion: Door Opener Making Contact
Product(s) Used: Toys
Method(s) Applied: Direct Mail
Theme(s): Dinosaurs

The large bright yellow cardboard box bore the words, "We'd like to leave you with one last thought on choosing a large New York agency." Inside was a small plastic brontosaurus with words on the bottom that noted how "large, lumbering ad agencies once ruled the earth," but that in today's quickly changing times, choosing Martin was "just another case of natural selection." The mailings are used only for specific instances to ensure a strong impact.

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If you're too busy to read it now, print it out for when you get a free moment so you don't miss a single innovative idea. We recommend keeping the daily printouts in a binder for future reference.

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